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What a holding company does, and what it doesn't

  • Writer: Brandi Joffrion
    Brandi Joffrion
  • Nov 1, 2024
  • 2 min read

It holds ownership of other companies. That's the whole concept. Everything else depends on what you put underneath it and how you run it.


This is the most oversold structure in small business, so it's worth separating what it does from what it's often claimed to do.


What it genuinely does

Separates ownership from operations. The operating company takes the business risk; the holding company owns the equity.


Centralizes ownership. If you have several businesses, one holding company can own them all, which simplifies transfers and succession.


Holds assets away from operations. Intellectual property or equipment can sit in the holding company and be licensed or leased to the operating company.


Can simplify a sale. Sometimes.


What it doesn't do

It doesn't make you anonymous. Banks, lenders, and title companies will trace the ownership chain, and reporting obligations generally look through to individuals.


It doesn't protect assets from your own creditors. A creditor of yours can reach what you own, including your interest in a holding company.


It doesn't reduce your taxes on its own. Adding a layer doesn't change what the business earns.


It doesn't fix bad documents. An operating agreement that doesn't work at the bottom doesn't improve because something owns it.


What it costs

Another entity, another set of filings and fees, another bank account, another set of records, and intercompany agreements documenting the relationship between the layers.


The failure mode

Someone builds a holding structure, then runs everything from one account, never signs the intercompany agreements, and never documents the ownership chain. When the structure is tested — by a lender, a buyer, a court — there's nothing there but filing receipts.


What to do

Ask what specific problem the holding company solves for you, and whether a simpler answer solves it too. If you already have one and can't say what it does, that's worth an hour.


This is general information, not legal advice for your situation. If you want an answer for your business, book a consultation.

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